Image by The Style PA via Flickr
Branding is an important concept in our society of consumers. Instant recognition of a brand name communicates ideas, and this extends to the way people perceive us. If we wear brand name clothing, we are associated with the ideas surrounding that brand name. But does the name on your shirt tag really matter?
Spending a little extra on brand name items usually equates to higher quality. If you buy brand name for the sake of longevity, doing so is a smarter idea than buying from the local discount store. Keep in mind, however, that thrift stores and bargain flea markets also carry brand name clothing. These items are second-hand, but still retain that high quality without the price tag.
If you buy brand name for the sake of fitting in, it may be time to reevaluate your situation. Some people only buy clothing from the most expensive department store but they clearly lack a sense of style. Personal style is more important than any brand, and a confident woman wearing nothing but vintage bargain buys may have a more put-together style than one who superficially bases her style on a designer catalogue.
The better route is to wear what flatters your figure in a style that you love. Many people opt to wear designer brands for fear of being judged or ridiculed if they don’t. What really matters is who you are as a person. Your clothes, no matter the cost or label, will reflect that. You’ll feel much better about yourself and confident in your creative abilities to think beyond the current trends.
